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About Us

FROM DIESEL MECHANIC TO
AMERICAN MEGA-DEALER

Next time you see your mechanic – look again. Some day, he or she just might own the very same dealership they fix cars at today! That’s the story of Randall Reed and his World Class Automotive Organization (WCAO) of dealerships.

Randall owns and operates some of the most successful Ford and Lincoln Mercury dealerships in the nation. Not only has he been recognized as a “Top 100 Mega Dealer” by Wards Dealer Business, his dealerships have been awarded the coveted President’s Award, Ford Motor Company’s highest award for customer satisfaction and overall operational excellence. For 20 years straight Randall has been in the “Top 100 Selling Ford Dealer” and the “Top 10 F-Series Dealer.”
Randall Reed’s Hillcrest Ford Lincoln Mercury Hyundai is the only dealership of its kind in the entire country; and a remarkable new landmark to beautiful Huntsville, TX. Hillcrest is much more than a bright, comfortable and intriguing landmark - it is part of family, Huntsville’s family.

Hillcrest was morphed into being when Randall Reed purchased Moore/Henry Ford here in Huntsville in 1996. Recently Randall teamed up with architect Michael Graves to design and build our new facility in Huntsville.

Randall has always been a huge supporter of the local communities where his stores are located. Hillcrest sponsors many community activities including many golf tournaments, the Walker County BBQ cook-off and Walker County Fair Premium & Freezer sale, the Trade Expo, Fair on the Square, Relay for life, the Heart Walk, Peddle Fest, the MS 150 bicycle fund raiser and many more.
Under Randall’s aggressive leadership, WCAO has grown to include 8 Ford Lincoln Mercury, 1 Dodge and 1 Hyundai franchises as well as 1 pre-owned super centers making WCAO the largest independent automotive retailer in Texas! The family of dealerships

It’s all about people…the right people, in the right positions doing the right things. The Randall Reed organization instills solid philosophies, beliefs, and moral fiber throughout all facets of the operations. Then they mix a lot of best-offer advertising, with a ton of inventory, and prices that are absolutely rock bottom. Customer after customer reaps the reward of getting the vehicle they want at the price they want at any Randall Reed dealership.

Enough said, come visit us at Randall Reed’s Hillcrest Ford Lincoln Mercury Hyundai for all your automobile buying, service, parts, and accessories needs. Meet our family of friendly professionals. You’ll be happy you did!

Inventory
- New
- Used
- Certified
- Cash Corral
- Get Pre-Approved
- Trade Value
- Test Drive
Internet Specials
Financing
Service
Blog / News
Commercial
About Us
Events

*$10,000 Price Guarantee: If you happen to find a competitor’s current print ad on a new vehicle of the same year, make and model, that is in our inventory, with a lower price— Randall Reed ’s Prestige Ford Lincoln Mercury will beat that deal or give you $10,000! Dealership reserves the right to purchase the vehicle from the competing dealership offering the lower price and sell it to the potential customer. This offer is not applicable between any Randall Reed stores. Customer must have a written official purchase order for a new in stock vehicle with the exact MSRP and equipment from a competing dealership signed by an authorized manager. The guarantee does not commence until customer takes delivery of the vehicle. Factory incentives, rebates and other discounts do not apply. This excludes limited quantity vehicles, demonstrators or damaged vehicles. See dealer for complete details on all programs.